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Business Analytics
Paperback
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- Book Synopsis
- In an era where data drives decisions in every field, the importance of statistical reasoning and data analytics has never been greater. This book is a teaching resource that connects statistical techniques to practical business contexts in a way that is intuitive, relevant, and thoughtful. It strives to explain methods clearly and rigorously, enabling students to develop a strong conceptual foundation and a critical approach to data-driven decision-making. Salient features: Designed with Indian students and practitioners in mind; Examples and exercises worked out using both Microsoft Excel and R ; Includes exercises and case studies at multiple levels of complexity to bridge the gap between classroom learning and real-world application;Exercise questions classified.
- About The Author
- Shubhabrata Das has been a faculty member at the Indian Institute of Management Bangalore (IIMB) since December 1999 and has served as a full professor since 2005. He has been teaching the material presented in this book across all of IIMB's de-gree-granting programmes as well as in its short- and long-duration executive education programmes.
- Product Details
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- ISBN
- 9789393330994
- Format
- Paperback
- Publisher
- Universities Press, (20 February 2024)
- Number of Pages
- 1124
- Weight
- 480 grams
- Language
- English
- Dimensions
- 240 x 180 mm
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