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Business
Paperback
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- Book Synopsis
- Written by authors who have an extensive track record teaching the Introduction to Business course, the twelfth edition of this best-selling text features an up-to-date, comprehensive survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. In addition to updating and revitalizing the content, the entire supplemental package has been revised so it is the most accessible and instructor and student friendly in the market.
- About The Author
- William M. Pride is Professor of Marketing at Mays Business School, Texas A&M University. He received his Ph.D. from Louisiana State University. In addition to this text, he is the co-author of "Cengage Learning's Business," a market-leader. Dr. Pride teaches principles of marketing at both undergraduate and graduate levels and constantly solicits student feedback that is important to revising a "Principles of Marketing" text. Dr. Pride's research interests are in advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.
- Product Details
-
- ISBN
- 9781285095158
- Format
- Paperback
- Publisher
- South-Western, (31 January 2013)
- Number of Pages
- 672
- Weight
- 1380 grams
- Language
- English
- Dimensions
- 25 x 231 x 274 mm
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