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Car Launch
Paperback
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- Book Synopsis
- Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. These extended "Living" case studies use an innovative format based on "the jointly told tale" to help narrate the story of major intra-firm transitions. The learning history succeeds in balancing traditional research with pragmatic imperatives and powerful imagery.
- About The Author
- George Roth was born in Germany and has a B .S. in Mechanical Engineering, a M. B. A. in Finance and Marketing, and a Ph .D. in Organizational Studies. art Kleiner is the director of research and reflection at a consulting firm based in Cambridge, Massachusetts; a faculty member at New York University¦+s Interactive Telecommunications Program; and the ¦+Culture & Change¦+ columnist for Strategy + Business magazine. He is also the editorial director of the Fifth Discipline Fieldbook series and a longstanding writer on the human impact of management and technology.
- Product Details
-
- ISBN
- 9780195177985
- Format
- Paperback
- Publisher
- Oxford University Press, (01 July 2004)
- Number of Pages
- 252
- Weight
- 45 grams
- Language
- English
- Dimensions
- 25 x 25 x 25.4 mm
- Categories: