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Consumer behavior
Paperback
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- Book Synopsis
- In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
- Product Details
-
- ISBN
- 9781292153100
- Format
- Paperback
- Publisher
- Pearson, (16 June 2017)
- Number of Pages
- 623
- Weight
- 1230 grams
- Language
- English
- Dimensions
- 277 x 217 x 19 mm
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