Currently Out Of Stock
Consumer Psychology: A Study Guide to Qualitative Research Methods
Paperback
€19.14
Collect 57 Reward Points
- Currently Out Of Stock
- Book Synopsis
- This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
- About The Author
- Paul M.W. Hackett is a professor of Ethnography at Emerson College, Boston, USA and a Visiting Academic at Oxford University, Oxford, UK. Jessica B. Schwarzenbach is an independent Scholar in Massachusetts, USAUta Maria Jürgens is a Doctoral Student, ETH Zürich, Switzerland.
- Product Details
-
- ISBN
- 9783847407720
- Format
- Paperback
- Publisher
- Verlag Barbara Budrich, (18 May 2016)
- Number of Pages
- 166
- Weight
- 250 grams
- Language
- English
- Dimensions
- 210 x 148 x 10 mm
- Categories: