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Crossing the chasm
Paperback
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- Book Synopsis
- In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
- About The Author
- Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.
- Product Details
-
- ISBN
- 9781841120638
- Format
- Paperback
- Publisher
- Capstone, (01 August 1998)
- Number of Pages
- 211
- Weight
- 368.55 grams
- Language
- English
- Dimensions
- 91.7 x 61.4 x 7.1 mm
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