Currently Out Of Stock
Crowdfunding
Paperback
€15.59
Collect 46 Reward Points
- Currently Out Of Stock
- Book Synopsis
- Crowdfunding is powerful because it transcends finance; the mechanism is a vehicle for marketing, innovation, market validation, sales, intrapreneurship - functions that are essential to the survival of all businesses, large or small. While crowdfunding was originally seen as a mechanism for entrepreneurs to raise capital for startups, we are now seeing how it can be used by multinational companies to transform their operations. This book will show you how innovative global corporations have sta
- Product Details
-
- ISBN
- 9781783961610
- Format
- Paperback
- Publisher
- Elliott and Thompson, (23 July 2015)
- Weight
- 297 grams
- Language
- English
- Dimensions
- 217 x 137 x 24 mm
- Categories: