In Stock
Culture Eats Creativity for Lunch
Paperback
€17.39
Collect 52 Reward Points
- Free Delivery from
- This Book Is Available Online Only
- Book Synopsis
- During his leadership of over two decades, Wable came to a rather radical conclusion that the Ulka culture, or the Ulkaway, was the fuel that propelled the agency to sustained growth. While it might seem like a paradox in the case of an ad agency, he explains it by analysing the different attributes of the Ulkaway and how it can be implemented in a workplace of any kind. Keeping in view the changing dynamics brought about by rapid business evolution and considering the growing prevalence of remote work and virtual teams, this book emphasizes the pivotal role of a robust organizational culture in steering companies through uncertainties and helping them scale new peaks. Through Ulkaway, Wable demonstrates how culture influences not only creativity but also leadership, strategy and success.
- About The Author
- Arvind Wable is an alumnus of Mayo College, St. Stephens, Delhi School of Economics and IIM Ahmedabad. His career of almost four decades spanned advertising and marketing in large multinational advertising agencies and start-ups. He served as CEO at FCB Ulka and FCB Singapore.
- Product Details
-
- ISBN
- 9789361567940
- Format
- Paperback
- Publisher
- Rupa Publications, (05 August 2024)
- Number of Pages
- 160
- Language
- English
- Dimensions
- 198 x 129 mm
- Categories: