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Explaining buyer behavior
Hardback
€184.88
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- Book Synopsis
- This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.
- About The Author
- Author of Why People Buy (OUP 1987)
- Product Details
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- ISBN
- 9780195071085
- Format
- Hardback
- Publisher
- Oxford University Press, (20 August 1992)
- Number of Pages
- 385
- Weight
- 810 grams
- Language
- English
- Dimensions
- 243 x 165 x 38.4 mm
- Categories: