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Fighting churn with data
Paperback
€58.79
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- Book Synopsis
- This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.
- About The Author
- Carl Gold is the Chief Data Scientist at Zuora, Inc, a comprehensive subscription management platform and newly public Silicon Valley "unicorn". Zuora is widely recognized in a leader in all things pertaining to subscription and recurring revenue, with 1,000 customers across a range of industries worldwide. Carl joined Zuora in 2015 and created the predictive analytics system for Zuora's subscriber analysis product, Zuora Insights.
- Product Details
-
- ISBN
- 9781617296529
- Format
- Paperback
- Publisher
- Manning Publications, (11 August 2020)
- Number of Pages
- 350
- Weight
- 936 grams
- Language
- English
- Dimensions
- 235 x 187 x 34 mm
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