In Stock
For immediate release
Paperback
€23.94
Collect 71 Reward Points
- Free Delivery from
- This Book Is Available Online Only
- Book Synopsis
- It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive -- and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that -- while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation; Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them; Promote the interests of your brand or business; deter or potentially stop what is not in your interest; Build on great press, and avoid or minimize bad press; Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see; Handle a crisis in the most effective and efficient manner; See the positive difference effective PR makes through compelling case studies -- Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others -- and your own business.
- Product Details
-
- ISBN
- 9781953295095
- Format
- Paperback
- Publisher
- BenBella Books, (30 March 2021)
- Number of Pages
- 246
- Weight
- 312 grams
- Language
- English
- Dimensions
- 229 x 152 x 20 mm
- Categories: