Currently Out Of Stock
Levi Strauss
Paperback
€36.24
Collect 108 Reward Points
- Currently Out Of Stock
- Book Synopsis
- Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss & Co., the creator of this classic American garment.As a young man Levi Strauss left his home in Germany and immigrated to America. He made his way to San Francisco and by 1853 had started his company. Soon he was a leading businessman in a growing commercial city that was beginning to influence the rest of the nation. Family-centered and deeply rooted in his Jewish faith, Strauss was the hub of a wheel whose spokes reached into nearly every aspect of American culture: business, philanthropy, politics, immigration, transportation, education, and fashion.But despite creating an American icon, Levi Strauss is a mystery. Little is known about the man, and the widely circulated ""facts"" about his life are steeped in mythology. In this first full-length biography, Lynn Downey sets the record straight about this brilliant businessman. Strauss's life was the classic American success story, filled with lessons about craft and integrity, leadership and innovation.
- About The Author
- Lynn Downey is an independent scholar and writer. She was the first in - house historian for Levi Strauss & Co., where for twenty-five years she built the company's archive, traveled as its global ambassador, and thoroughly researched the life of its founder.
- Product Details
-
- ISBN
- 9781625342997
- Format
- Paperback
- Publisher
- University of Massachusetts Press, (29 September 2017)
- Number of Pages
- 288
- Weight
- 460 grams
- Language
- English
- Dimensions
- 220 x 144 x 17 mm
- Categories: