In Stock
Managerial economics
Paperback
€88.44
Collect 265 Reward Points
- Free Delivery from
- This Book Is Available Online Only
- Book Synopsis
- The seventeenth edition of Managerial Economics combines quantitative methods and economic analysis with a practical, problem-solving approach to enable students to develop the skills required to make informed managerial decisions. The text's unique, integrative approach demonstrates the cohesive nature of organizations and how business decisions are interdisciplinary - accounting, finance, marketing, personnel and production functions all need to integrate effectively, to ensure success. Using economic concepts and tools applied to updated and engaging examples of real-world companies and management situations, the authors provide a robust approach to the practical application of the academic principles of managerial economics.
- About The Author
- The late Mark Hirschey was the Anderson W. Chandler Professor of Business at the University of Kansas, where he taught undergraduate and graduate courses in managerial economics and finance. Professor Hirschey was also president of the Association of Financial Economists and a member of several professional organizations.
- Product Details
-
- ISBN
- 9781473795501
- Format
- Paperback
- Publisher
- Cengage Learning, (20 March 2026)
- Number of Pages
- 796
- Weight
- 1490 grams
- Language
- English
- Dimensions
- 30 x 204 x 254 mm
- Categories: