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Marketing
Multiple-item retail product
€5776.74
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- Book Synopsis
- This set covers books originally published between 1925 and 1995, written and edited by authors from both sides of the Atlantic. The set covers marketing theory, strategy, and organization, budgeting and market research. Particular volumes focus on specific industries such as tourism and pharmaceuticals, whilst other volumes are devoted to specific sub-fields of marketing such as advertising. A solid collection covering 70 years of marketing literature, showing how the discipline has evolved.
- About The Author
- Multivolume collection by leading authors in the field
- Product Details
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- ISBN
- 9780415834469
- Format
- Multiple-item retail product
- Publisher
- Routledge, (22 August 2014)
- Number of Pages
- 8038
- Weight
- 15030 grams
- Language
- English
- Dimensions
- 234 x 156 mm
- Series:
- See all books in this series
- Categories: