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Marketing and smart technologies Volume 1
Paperback
€335.99
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- Book Synopsis
- This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 - 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
- Product Details
-
- ISBN
- 9789819903351
- Format
- Paperback
- Publisher
- Springer, (06 September 2024)
- Number of Pages
- 695
- Language
- English
- Dimensions
- 235 x 155 mm
- Series:
- See all books in this series
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