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Marketing foundations
Paperback
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- Book Synopsis
- Popular with readers from all backgrounds and interest levels, MARKETING FOUNDATIONS, 5E, International Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Hult enhances this edition by offering up a unique, global perspective through real-world examples and commentary on significant international-specific marketing concepts and practices. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, MARKETING FOUNDATIONS, 5E, International Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.
- About The Author
- G. Tomas M. Hult is the Eli Broad Professor of Marketing and International Business and Director of the Center for International Business Education and Research (MSU-CIBER) in the Eli Broad College of Business at Michigan State University, USA. He also serves as the Executive Director of the Academy of International Business, a worldwide academic organization with more than 3,000 members in some 80 countries. MSU-CIBER is the developer of globalEDGE, the world-leading "international business resource" on the web. Tomas Hult is a dual citizen of Sweden and the USA. Dr. Hult's specialty areas are in international marketing, global strategy, and supply chain management. Professor Hult is the 75th most-cited "scientist in economics and business" in the world (for 1997-2007), per the ranking provided by Thomson Reuters. He has published more than 100 articles in journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of International Business Studies, Academy of Management Journal, Strategic Management Journal, Journal of Operations Management, and Decision Sciences, among others. Dr. Hult is an elected Fellow of the Academy of International Business. He is Editor of the Journal of the Academy of Marketing Science and Associate Editor of the Journal of Supply Chain Management. He has previously served as Associate Editor of Journal of International Business Studies and Decision Sciences, and currently serves on the review boards of Journal of Marketing, Journal of International Business Studies, Academy of Management Journal, and Strategic Management Journal, among others.
- Product Details
-
- ISBN
- 9781133190974
- Format
- Paperback
- Publisher
- South-Western, (06 July 2012)
- Number of Pages
- 736
- Weight
- 1430 grams
- Language
- English
- Dimensions
- 25 x 215 x 274 mm
- Categories: