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Marketing
Paperback
€97.14
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- Book Synopsis
- For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media eng
- Product Details
-
- ISBN
- 9781292753492
- Format
- Paperback
- Publisher
- Pearson, (14 October 2025)
- Number of Pages
- 642
- Weight
- 1370 grams
- Language
- English
- Dimensions
- 276 x 219 x 23 mm
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