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Modern business analytics
Paperback
€86.99
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- Book Synopsis
- Written by Matt Taddy, successful author of the McGraw Hill Professional title, Business Data Science graduate of University of Chicago and Amazon Chief Economist. This new higher-ed text takes a practical, modern approach to data science and business analytics for the graduate-level business analytics student or professional. It takes a learn-by-doing approach, with real data analysis examples that explain the "why", rather than the "what" in the decision-making discussions. It uses R as the primary technology throughout the text and includes an end-of-chapter reference to the basic R recipes in each chapter. The text uses tools from economics and statistics in combination with Machine Learning Techniques to create a platform for using data to make decisions. The Connect product that supports the text includes Interactive Activities that have students explore content more deeply, Excel activities like Integrated Excel & Applying Excel, and a Prep Course that helps students refresh on fundamental pre-requisite knowledge they need to know prior to this course.
- Product Details
-
- ISBN
- 9781266108334
- Format
- Paperback
- Publisher
- McGraw Hill, (09 May 2022)
- Weight
- 807.4 grams
- Language
- English
- Dimensions
- 204 x 252 x 24 mm
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