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Perspectives on Framing
Paperback
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- Book Synopsis
- Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways**x2014;in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplines**x2014;psychology, linguistics, marketing, political science, and medical decision making**x2014;come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.
- Product Details
-
- ISBN
- 9781138978300
- Format
- Paperback
- Publisher
- Psychology Press, (24 November 2015)
- Number of Pages
- 344
- Weight
- 498 grams
- Language
- English
- Dimensions
- 229 x 152 x 18 mm
- Series:
- See all books in this series
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