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Positioning
Al Ries
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Hardback
€28.80
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- Book Synopsis
- This edition has commentary from the authors to show why 'positioning' products in the mind of the consumer is still the most effective strategy in business, and includes examples of campaigns that did or did not follow this theory.
- About The Author
- Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants.
- Product Details
-
- ISBN
- 9780071359160
- Format
- Hardback
- Publisher
- McGraw Hill, (16 December 2000)
- Number of Pages
- 213
- Weight
- 526.2 grams
- Language
- English
- Dimensions
- 210.8 x 195.6 x 25.4 mm
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