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Railways Studios
Hardback
€53.99
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- Book Synopsis
- On the 100th anniversary of its creation, this book celebrates Railways Studios -- the design studio of the New Zealand Railways -- and its role in helping build and connect New Zealand. It's a surprising story: a government agency that produced advertising for any-and-all clients, and dominated outdoor advertising for over 65 years (1920-1987). The Studios' advertisements ranged from posters to painted billboards and brochures, and they decorated every city and town, creating a gallery of the street. Whatever the promotion -- from rail travel and tourism to enlistment in the army, clothing and health promotion -- the Studios played a role. Thousands of its designs influenced public attitudes, shaping how New Zealanders saw themselves. This definitive history of railways advertising is a time capsule of New Zealand life and examines the art of the Railways Studios, detailing its formative place in New Zealand design and art history.
- Product Details
-
- ISBN
- 9780995133839
- Format
- Hardback
- Publisher
- Te Papa Press, (12 November 2020)
- Number of Pages
- 383
- Weight
- 1926 grams
- Language
- English
- Dimensions
- 265 x 250 x 34 mm
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