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Routledge Library Editions: Consumer Behaviour
Multiple-item retail product
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- Book Synopsis
- Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour. Many of the volumes also examine how consumer behaviour impacts on commercial marketing strategies.
- About The Author
- Multivolume collection by leading authors in the field
- Product Details
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- ISBN
- 9781138792760
- Format
- Multiple-item retail product
- Publisher
- Routledge, (26 November 2014)
- Number of Pages
- 1308
- Weight
- 2580 grams
- Language
- English
- Dimensions
- 216 x 138 mm
- Series:
- See all books in this series
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