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Seducing strangers
Paperback
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- Book Synopsis
- How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and "Mad Men" did it. In today's service-based, social media-focused, information economy, the job is called life, and everyone does it. Here's how you can do it. And do it better.
- About The Author
- Josh Weltman is the advertising consultant and a co-producer on the hit show Mad Men. A creative director for more than 25 years, he's worked on advertising and marketing campaigns for both global brands and boutique clients. He lives with his family in Los Angeles, California.
- Product Details
-
- ISBN
- 9780761181750
- Format
- Paperback
- Publisher
- Workman Publishing Company, (07 April 2015)
- Number of Pages
- 192
- Weight
- 300 grams
- Language
- English
- Dimensions
- 202 x 150 x 16 mm
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