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Strategy as action
Hardback
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- Book Synopsis
- Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
- Product Details
-
- ISBN
- 9780195161441
- Format
- Hardback
- Publisher
- Oxford University Press, (29 September 2005)
- Number of Pages
- 278
- Weight
- 553 grams
- Language
- English
- Dimensions
- 243 x 163 x 25.2 mm
- Series:
- See all books in this series
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