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The jolt effect
Hardback
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- Book Synopsis
- For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their analysis to the vital and growing problem of customer indecision - and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new study of more than two and a half million sales conversations, they reveal a surprising truth: only by addressing the customer's fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.
- Product Details
-
- ISBN
- 9780593538104
- Format
- Hardback
- Publisher
- Portfolio, (22 September 2022)
- Number of Pages
- 256
- Weight
- 440 grams
- Language
- English
- Dimensions
- 236 x 154 x 27 mm
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