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The last misunderstanding
Paperback
€11.99
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- Book Synopsis
- What if the truth was never lost…only misread? In a world flooded with instant opinions, algorithmic judgements, and half-heard stories, The Last Misunderstanding explores how narratives are formed, distorted, defended, and weaponised. From institutions to individuals, from private conversations to public outrage, this book examines how meaning breaks down… and why misunderstanding is rarely accidental. Blending sharp insight with real-world cases and psychological depth, Dr Jasmine Mohsen reveals how perception, timing, power, and emotion shape what we believe to be true. Readers are taken inside the hidden mechanics of interpretation: how reputations are built or destroyed, how messages are reframed, and how silence can speak louder than evidence.
- About The Author
- Dr Jasmine Mohsen is an assistant professor, who works in academia and specialises in consumer psychology, branding and persuasive communication. She has held research and teaching roles at leading UK and European universities. Her work examines brand resilience, sustainability behaviour and marketplace ethics, and has been published in peer-reviewed journals and public platforms, including Technological Forecasting & Social Change, The Conversation and Times Higher Education. She is known for combining academic rigour with practical insight and real-world impact in both research and teaching.
- Product Details
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- ISBN
- 9781037123429
- Format
- Paperback
- Publisher
- Austin Macauley Publishers, (19 June 2026)
- Number of Pages
- 204
- Language
- English
- Dimensions
- 203 x 127 mm
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