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Using creativity and data in marketing
Paperback
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- Book Synopsis
- How can marketing leaders leverage data and creativity to deliver measurable business results? Using Creativity and Data in Marketing provides proven strategic models and expert insights to help blend quantitative data with innovative thinking. This essential guide equips professionals to lead with confidence, turning complex analytics into impactful campaigns that deliver ROI and competitive advantage. Featuring interviews with global marketing leaders from L'Oreal, Kenvue, Brompton Bikes and Bose, the book offers exclusive data-led, decision-making frameworks grounded in real-world success. You'll learn how to: - Access expert interviews revealing actionable leadership lessons - Master strategic tools to translate data into creative breakthroughs - Understand governance and financial impact of data-driven marketing - Anticipate industry trends with informed, big-picture thinking - Drive measurable ROI through data-informed, innovative campaigns Designed for senior marketers and executives, this book empowers you to lead marketing transformation with authority and clarity, ensuring every decision delivers tangible results. Themes include: strategic models, expert interviews, ROI, data-led decision making, leadership, financial impact, industry trends
- About The Author
- Tom Ollerton is the founder of Automated Creative, the creative effectiveness platform who have optimised over 6 billion impressions globally for companies such as MARS, P&G, Diageo and McDonalds. Based in London, UK, he is the host of the Shiny New Object podcast and Advertisers Watching Ads series. He has appeared at MAD//Fest for the last 3 years and was a Juror for the World Federation of Advertisers Marketer of the Year Award 2023. He has spoken at conferences such as Performance Marketing World Unlocked, AdWeek and Social Media Week and is a popular podcast guest.
- Product Details
-
- ISBN
- 9781398619258
- Format
- Paperback
- Publisher
- KoganPage, (03 September 2025)
- Number of Pages
- 200
- Weight
- 666 grams
- Language
- English
- Dimensions
- 234 x 156 x 15 mm
- Categories: