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Web analytics strategies for information professionals
Paperback
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- Book Synopsis
- Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:Eight examples of semi-custom and custom reportingFour case studies showing project-specific applicationsAdvice on how to use tools such as Percent Mobile and Google Analytics to complement one another
- Product Details
-
- ISBN
- 9781555708979
- Format
- Paperback
- Publisher
- ALA Neal-Schuman, (30 April 2013)
- Number of Pages
- 200
- Weight
- 338 grams
- Language
- English
- Dimensions
- 229 x 151 x 12 mm
- Series:
- See all books in this series
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