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What is post-branding?
Paperback
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- Book Synopsis
- Brands aren't just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative?
- Product Details
-
- ISBN
- 9789083270678
- Format
- Paperback
- Publisher
- Set Margins, (01 June 2023)
- Number of Pages
- 265
- Weight
- 230 grams
- Language
- English
- Dimensions
- 165 x 107 x 23 mm
- Series:
- See all books in this series
- Categories: